Earlier this week I presented to the Social Media Club of South Florida. The title of the presentation was "140 Characters or Less: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves?" If you care to take the time, you will notice that the title is 140 characters, which is the size limit of a Twitter 'tweet'.
The presentation can be seen on Slideshare.net, and I have embedded it below. It's split into 2 discussions - the first is a discussion of how Social Media in and of itself is not a strategy, but a tactic that supports a campaign that supports a business strategy, just as any other tactic would (whether print, broadcast, search, email). The second part is a case study of the work we are doing at Starmark for Nova Southeastern University, helping them build out their social media program.
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