Tuesday, January 13, 2009

No Breastfeeding on Facebook

A recent ad I saw on Facebook for American Apparel:


As far as ads go, a little risque, maybe. I mean, don't get me wrong, it's a terrible ad, but then again, maybe I'm not the target demographic for it. And I'm certainly no prude.

But then again, with FB's targeting capabilities, it should probably have not been shown to me at all. So, all in all, it was a bad execution, and also failed on the placement.

But that's not the problem. The problem is that Facebook took down all profile pictures last week that showed women breastfeeding, whether or not there was exposed breast. There was quite a bit of uproar over this, both within and outside of FB. Either ban all (semi) nudity, or don't. But don't allow ads to run like the one above

In my opinion, this is friggin ridiculous. I mean, FB is a private company, so they can do what they want. Their platform has become THE social platform on the Web. I don't know what the statistics are, but I would think that maybe 50% of its members are women? Just seems like a huge PR opportunity missed by Facebook. How different would it have been if FB had reversed their decision to not allow breastfeeding pix, and then had donated some $$ to a related charity. That would have made the news, even more so than their original ban did. Totally missed opportunity.

As an aside, the divine Miss J breastfed all 3 of our kids until they pretty much weaned themselves, and I thought it was absolutely wonderful. And much, much less expensive than formula :).

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