BigWordzProject: Back to basics marketing

Sunday, January 18, 2009

Back to basics marketing

In my day job, where I am responsible for sales, service and strategy for my agency's Interactive team (the agency is Starmark International, 31 years old and going strong), we are focusing on 'the new,' the emerging media and social media marketing techniques and technologies that most other agencies are also trying to bring to their clients.

I was thinking about that a couple of weeks ago, and felt that while these are incredibly valid programs, there are so many 'traditional' techniques that could be implemented, and if they were would have tangible benefits. So I created a list of 100+ items, from very simple techniques that could be implemented in a day, and others that would take a little bit of planning and work. the idea is that before one implements these newfangled social media programs and start inviting people over, clean up your house/existing marketing programs.

We are releasing them one business day at a time on our blog, Livefeed. We've categorized them into areas such as SEM, SEO, Analytics, Blogging, PR, Email, Research. So far, we've release the first 15, and to give you an idea of what they are:

#1 Create a blog, it’s not for everyone, but it may be perfect for you

#2 Keyword rich press releases, why they are important

#3 Long tail keywords: a smart SEM strategy

#4 Anchor Text: Easy to do Right

#5 Track ROI Across All Channels (online and offline)

#6 Market to search engines with an XML sitemap

#7 Build your email database with a co-reg campaign

#8 Diversify your search engine marketing

#9 The more keywords the merrier

#10 Paid inclusion is always a sure thing

#11 Put your website on the map with DMOZ

#12 A spider simulator helps you market to search engines