I'm trying to decide if I want my blog to be called BigWordzProject (this one) or FullaBaloo (www.fullabaloo.com). Not really sure what that means, but I really like the way it sounds.
Anyone have any thoughts?
Saturday, August 30, 2008
Modern technology
So, I'm sitting here watching my son's TaeKwonDo class. I've brought my laptop to do some work. I'm using my cellphone to access the Internet while I'm working.
So, being a Gators fan (and who isn't?), I'm basically sitting here, using my laptop and cell phone to connect to the internet to listen to the Gators football game. Isn't all of this modern technology great!! Think about it. My Laptop, my cellphone, the cellular network, the internet allowing me to listen to a game happening live, couple hundred miles from here. Aren't we lucky to be living when we do with all of this great technology. What did people do before all of this technology was available?
Oh, right. Radio. :)
So, being a Gators fan (and who isn't?), I'm basically sitting here, using my laptop and cell phone to connect to the internet to listen to the Gators football game. Isn't all of this modern technology great!! Think about it. My Laptop, my cellphone, the cellular network, the internet allowing me to listen to a game happening live, couple hundred miles from here. Aren't we lucky to be living when we do with all of this great technology. What did people do before all of this technology was available?
Oh, right. Radio. :)
Thursday, August 28, 2008
No More Cobblers Children Stories
One of the things that I have been saying since I started in my job about 10 months ago, is that we (meaning the internal marketing team) need to do the same things for our company that our company does for our clients. And I guess if you say it long enough eventually people start to listen.
What I meant was that when a client engages us (Sapient) to do virtually any of the things we do, one of the first things we would do is some form of research. Research, of course is such a broad term, that can mean anything from competitive reviews, to customer surveys, to one on one interviews and focus groups, among lots of other techniques. This research would then form a platform that the rest of the marketing programs, creative design, and everything else we would do for the client would rest upon.
But when I took a look at what we as an organization had done for ourselves, well, let's just say that the research was lacking. And, frankly, our marketing materials, and especially our Web site showed this. And the redesign of our Web site was a main focus for me. I felt that along with us, none of our competitors had truly done a great job in positioning themselves online. Great job done for clients, but not for ourselves. And I felt there was an opportunity there. I also got so tired of hearing about 'cobblers children' as an excuse for why our site was (let's say) a little lacking. I'd heard that at my previous employer, another large interactive agency (who has since redone their site).
I have literally been working on this project since January, when we did, first, a review and assessment of our competitors (and our own) web sites and positioning. And the results were actually interesting. Based on this competitive review, I then performed a number of internal positioning workshops, in some of our major offices across the world (Miami, Atlanta, London, Boston, San Francisco). We did card sorting exercises, word associations, open-ended discussions of our brand and positioning and those of our competitors. The attendees were from the various disciplines in our organization, technologists, account executives, creatives, business development, information architects.
Talking up the results we had found in these workshops, I still very much felt that there was an opportunity to truly position ourselves in a unique way that would drive home our brand promise. While some of our competitors had unique and interesting sites from a visual design p.o.v., they were all pretty much the same, with pretty much the same 5 tabs: About Us, Our Work, Our Services, News, Contact Us. There was also no true positioning that any of the competitors we looked at had. The way all of us spoke of ourselves was practically the same, almost all using the same words or phrases: innovative, intersection of marketing and technology, art and science, engaging experiences, inventing the future. The list of similar terms and phrases of the way all of the agencies speak of themselves is a long one.
We are all describing ourselves the same way. In fact, once we took the logo and name of the agency off of the descriptions each has on its site, it was virtually impossible for almost anyone we tested to tell them apart and figure out which agency's self-description was which. And these were individuals who have been in the industry for many years and have actually worked for a number of these agencies.
(On a similar note: Sapient actually has 2 sides to the organization, the interactive agency side, and the technology consulting side. We found pretty much the same thing on the technology consulting side, but with a different list of words and phrases).
So, as the next step, we've recently kicked off a full-blown research project to truly do for ourselves the exact same type of project that we would do for a client. I've basically engaged and am working pretty much full time with one of our client research teams to do a much more in-depth branding and positioning research project across the entire organization. We are about half-way through, and have already interviewed a majority of our leadership team, clients, and have on tap to do one-on-one interviews with more clients, and very senior level 'non-clients' (CMOs and CIOs/CTOs of Global 200 organizations) across our geographies. In fact the team and I are leaving on Monday for 10 days in Europe to ensure we are getting a global view across these stakeholders and constituents. We are also doing a full-blown, more in-depth competitive assessment across all of our business lines.
We are then going to be gathering the top branding experts from across the organization for a workshop to take the results from this research and come up with a competitive positioning that truly represents our organization.
Oh, and the research will also inform our new Web site (that we have begun working on) and our marketing plans and programs for next year and beyond.
Just as we would do for our clients.
And no more cobblers children stories.
What I meant was that when a client engages us (Sapient) to do virtually any of the things we do, one of the first things we would do is some form of research. Research, of course is such a broad term, that can mean anything from competitive reviews, to customer surveys, to one on one interviews and focus groups, among lots of other techniques. This research would then form a platform that the rest of the marketing programs, creative design, and everything else we would do for the client would rest upon.
But when I took a look at what we as an organization had done for ourselves, well, let's just say that the research was lacking. And, frankly, our marketing materials, and especially our Web site showed this. And the redesign of our Web site was a main focus for me. I felt that along with us, none of our competitors had truly done a great job in positioning themselves online. Great job done for clients, but not for ourselves. And I felt there was an opportunity there. I also got so tired of hearing about 'cobblers children' as an excuse for why our site was (let's say) a little lacking. I'd heard that at my previous employer, another large interactive agency (who has since redone their site).
I have literally been working on this project since January, when we did, first, a review and assessment of our competitors (and our own) web sites and positioning. And the results were actually interesting. Based on this competitive review, I then performed a number of internal positioning workshops, in some of our major offices across the world (Miami, Atlanta, London, Boston, San Francisco). We did card sorting exercises, word associations, open-ended discussions of our brand and positioning and those of our competitors. The attendees were from the various disciplines in our organization, technologists, account executives, creatives, business development, information architects.
Talking up the results we had found in these workshops, I still very much felt that there was an opportunity to truly position ourselves in a unique way that would drive home our brand promise. While some of our competitors had unique and interesting sites from a visual design p.o.v., they were all pretty much the same, with pretty much the same 5 tabs: About Us, Our Work, Our Services, News, Contact Us. There was also no true positioning that any of the competitors we looked at had. The way all of us spoke of ourselves was practically the same, almost all using the same words or phrases: innovative, intersection of marketing and technology, art and science, engaging experiences, inventing the future. The list of similar terms and phrases of the way all of the agencies speak of themselves is a long one.
We are all describing ourselves the same way. In fact, once we took the logo and name of the agency off of the descriptions each has on its site, it was virtually impossible for almost anyone we tested to tell them apart and figure out which agency's self-description was which. And these were individuals who have been in the industry for many years and have actually worked for a number of these agencies.
(On a similar note: Sapient actually has 2 sides to the organization, the interactive agency side, and the technology consulting side. We found pretty much the same thing on the technology consulting side, but with a different list of words and phrases).
So, as the next step, we've recently kicked off a full-blown research project to truly do for ourselves the exact same type of project that we would do for a client. I've basically engaged and am working pretty much full time with one of our client research teams to do a much more in-depth branding and positioning research project across the entire organization. We are about half-way through, and have already interviewed a majority of our leadership team, clients, and have on tap to do one-on-one interviews with more clients, and very senior level 'non-clients' (CMOs and CIOs/CTOs of Global 200 organizations) across our geographies. In fact the team and I are leaving on Monday for 10 days in Europe to ensure we are getting a global view across these stakeholders and constituents. We are also doing a full-blown, more in-depth competitive assessment across all of our business lines.
We are then going to be gathering the top branding experts from across the organization for a workshop to take the results from this research and come up with a competitive positioning that truly represents our organization.
Oh, and the research will also inform our new Web site (that we have begun working on) and our marketing plans and programs for next year and beyond.
Just as we would do for our clients.
And no more cobblers children stories.
Monday, August 25, 2008
So many social networks, so little time...
One of the projects I am working on is the social media strategy for my employer, Sapient. First thing we did was to go out and try and find as many social media sites that we could.
And this doesn't even include the sites that have social media aspects to them. It also doesn't include the sites that are encompassed within a social media platform, such as those found on Ning.com. We were focused on those that are specifically social media as their purpose.
We quickly and easily reached 250 sites. And as quickly as we felt we had completed the list, more sites kept popping up. It was definitely like a game of whack-a-mole.
The list that we came up with (which is totally incomplete) in a semblance of alphabetical order is below. Personally, I'm on Facebook and LinkedIn, and probably don't use them to the level that I should be using them. And I just signed up this week for Twitter (it's been on my To Do list for months, but I've been busy).
We categorized them in different ways (social networks, social bookmarking, blogs, user generated content, aggregators, ranked linking sites), but as so many of them cross these categories, I will leave the categorization up to you. Of course this list doesn't include the oh-so-many millions of blogs that are out there. Everyone with an internet connection and an inflated sense of self-worth seems to have a blog these days. ;)
The List:
http://9rules.com
http://aboogy.com
http://berlin.unlike.net
http://biznik.com
http://bookmarks.yahoo.com
http://cafepress.com
http://changetolink.com
http://claimid.com
http://dailymotion.com
http://daytipper.com
http://del.icio.us
http://digg.com
http://earthfrisk.com
http://ekstreme.com/socializer
http://en.netlog.com
http://faves.com
http://feedburner.com
http://forums.e-mpire.com
http://freelink.org
http://hubpages.com
http://imdb.com
http://in.zorpia.com
http://lilisto.com
http://linkatopia.com
http://linkfilter.net
http://listmixer.com
http://ma.gnolia.com
http://mog.com
http://multiply.com
http://my.opera.com/community/
http://neighborrow.com
http://nethooks.com
http://photobucket.com
http://picli.com
http://pownce.com
http://sandbox.sourcelabs.com/livemarks
http://shadows.com
http://sitebar.org
http://social.backwash.com
http://soundpedia.com
http://spurl.net
http://storymash.com
http://synergystreet.com
http://tappedin.org
http://topix.com
http://tribe.net
http://trig.com
http://typepad.com
http://uk.wasabi.com
http://us.cyworld.com
http://wikipedia.org
http://wink.com
http://wists.com
http://wordpress.com
http://ww2.ikeepbookmarks.com
http://www.43things.com/
http://www.advogato.org/
http://www.allmyfavorites.net/
http://www.anobii.com/anobi/anobii_home.php
http://www.apsense.com/
http://www.artslant.com/ny/main
http://www.avatarsunited.com/en
http://www.backflip.com/login.ihtml
http://www.bahu.com/
http://www.barksbookmarks.com/engine/
http://www.beautifulsociety.com/
http://www.bebo.com/
http://www.beonit.net/fruehstueckstreff/default.aspx
http://www.bibsonomy.org/
http://www.blackplanet.com/
http://www.blinkbits.com/
http://www.blinklist.com/
http://www.blipoo.com/
http://www.blogbookmark.com/
http://www.blogmarks.net/
http://www.blummy.com/
http://www.blurpalicious.com/
http://www.bmaccess.net/
http://www.bookkit.com/
http://www.bookmarkall.com/
http://www.bookmark-manager.com/
http://www.bookmarktracker.com/
http://www.bookmax.net/
http://www.booktribes.com/
http://www.broadcaster.com/
http://www.buddymarks.com/
http://www.bukmark.net/
http://www.buzznet.com/
http://www.care2.com/
http://www.citeulike.org/
http://www.classmates.com/
http://www.clipclip.org/
http://www.clipmarks.com/
http://www.clipmarks.com/
http://www.cloudytags.com/
http://www.cofoundr.com/
http://www.companyloop.com/
http://www.complore.com/
http://www.connectedy.com/
http://www.connotea.org/
http://www.contentpop.com/
http://www.corank.com/
http://www.couchsurfing.com/
http://www.crowdfound.com/
http://www.crowdfound.com/
http://www.digglicious.com/
http://www.diigo.com/
http://www.dodgeball.com/
http://www.domystuff.com/
http://www.dontstayin.com/
http://www.doostang.com/
http://www.ecademy.com/
http://www.eigology.com/dogear
http://www.enroll.in/
http://www.everyonesconnected.com/login.html
http://www.experienceproject.com/
http://www.facebook.com/
http://www.faceparty.com/
http://www.fastcompany.com/
http://www.fastpitchnetworking.com/
http://www.favoritoo.com/
http://www.feedmarker.com/
http://www.flickr.com/
http://www.flixster.com/
http://www.fotki.com/
http://www.fotolog.com/
http://www.foxmarks.com/
http://www.friendsreunited.co.uk/
http://www.friendster.com/
http://www.friendwise.com/
http://www.furl.net/
http://www.gaiaonline.com/
http://www.gamerdna.com/
http://www.gather.com/
http://www.geni.com/
http://www.globalvoicesonline.org/
http://www.golark.com/
http://www.gossipreport.com/
http://www.hi5.com/
http://www.hospitalityclub.org/
http://www.hyves.net/
http://www.ilike.com/
http://www.imeem.com/
http://www.jaiku.com/
http://www.jambo.net/
http://www.jasezone.com/
http://www.jeteye.com/
http://www.killerstartups.com/
http://www.konnects.com/
http://www.last.fm/
http://www.lensroll.com/
http://www.librarything.com/
http://www.lifeknot.com/
http://www.linkagogo.com/
http://www.linkedin.com/
http://www.linkroll.com/
http://www.livejournal.com/
http://www.lovento.com/
http://www.meetin.org/
http://www.meetup.com/
http://www.migente.com/
http://www.momjunction.com/
http://www.mybookmarks.com/
http://www.myheritage.com/
http://www.myhq.com/
http://www.mylinkvault.com/
http://www.mypip.com/
http://www.myspace.com/
http://www.myvmarks.com/
http://www.myyearbook.com/
http://www.nabuur.com/
http://www.namakkal.co.uk/
http://www.netfriendships.com/
http://www.netvouz.com/
http://www.newsvine.com/
http://www.ning.com/
http://www.onlinebookmarkmanager.com/
http://www.onlywire.com/
http://www.oyax.com/
http://www.parentography.com/
http://www.passportstamp.com/
http://www.perfspot.com/
http://www.plugim.com/
http://www.rateitall.com/
http://www.reunion.com/
http://www.rollyo.com/
http://www.ryze.com/
http://www.seotagg.com/
http://www.shelfari.com/
http://www.simpy.com/
http://www.simpy.com/
http://www.sitejot.com/
http://www.skyrock.com/blog
http://www.smallbusinessbrief.com/
http://www.snipit.org/
http://www.sportsvite.com/
http://www.squidoo.com/
http://www.startaid.com/
http://www.startupnation.com/
http://www.startupping.com/
http://www.stickam.com/
http://www.storylink.com/
http://www.stufflinker.com/
http://www.stumbleupon.com/
http://www.sync2it.com/
http://www.syncone.net/
http://www.tagged.com/
http://www.takingitglobal.org/
http://www.taltopia.com/
http://www.technorati.com/
http://www.textamerica.com/
http://www.travbuddy.com/
http://www.travellerspoint.com/
http://www.turboclip.com/
http://www.twitter.com/
http://www.upspring.com/
http://www.valueinvestingnews.com/
http://www.vox.com/
http://www.wayn.com/
http://www.weeworld.com/
http://www.wegame.com/
http://www.wirefan.com/
http://www.xanga.com/
http://www.xing.com/
http://www.yelp.com/
http://www.ziggs.com/
http://www.zooomr.com/
http://www.zude.com/
http://www.youtube.com/
http://www.zurpy.com/
https://favorites.live.com/
https://www.cakefinancial.com/
https://www.chipmark.com/
https://www.lawyrs.net/
https://www.orkut.com/
https://www.pairup.com/
And this doesn't even include the sites that have social media aspects to them. It also doesn't include the sites that are encompassed within a social media platform, such as those found on Ning.com. We were focused on those that are specifically social media as their purpose.
We quickly and easily reached 250 sites. And as quickly as we felt we had completed the list, more sites kept popping up. It was definitely like a game of whack-a-mole.
The list that we came up with (which is totally incomplete) in a semblance of alphabetical order is below. Personally, I'm on Facebook and LinkedIn, and probably don't use them to the level that I should be using them. And I just signed up this week for Twitter (it's been on my To Do list for months, but I've been busy).
We categorized them in different ways (social networks, social bookmarking, blogs, user generated content, aggregators, ranked linking sites), but as so many of them cross these categories, I will leave the categorization up to you. Of course this list doesn't include the oh-so-many millions of blogs that are out there. Everyone with an internet connection and an inflated sense of self-worth seems to have a blog these days. ;)
The List:
http://9rules.com
http://aboogy.com
http://berlin.unlike.net
http://biznik.com
http://bookmarks.yahoo.com
http://cafepress.com
http://changetolink.com
http://claimid.com
http://dailymotion.com
http://daytipper.com
http://del.icio.us
http://digg.com
http://earthfrisk.com
http://ekstreme.com/socializer
http://en.netlog.com
http://faves.com
http://feedburner.com
http://forums.e-mpire.com
http://freelink.org
http://hubpages.com
http://imdb.com
http://in.zorpia.com
http://lilisto.com
http://linkatopia.com
http://linkfilter.net
http://listmixer.com
http://ma.gnolia.com
http://mog.com
http://multiply.com
http://my.opera.com/community/
http://neighborrow.com
http://nethooks.com
http://photobucket.com
http://picli.com
http://pownce.com
http://sandbox.sourcelabs.com/livemarks
http://shadows.com
http://sitebar.org
http://social.backwash.com
http://soundpedia.com
http://spurl.net
http://storymash.com
http://synergystreet.com
http://tappedin.org
http://topix.com
http://tribe.net
http://trig.com
http://typepad.com
http://uk.wasabi.com
http://us.cyworld.com
http://wikipedia.org
http://wink.com
http://wists.com
http://wordpress.com
http://ww2.ikeepbookmarks.com
http://www.43things.com/
http://www.advogato.org/
http://www.allmyfavorites.net/
http://www.anobii.com/anobi/anobii_home.php
http://www.apsense.com/
http://www.artslant.com/ny/main
http://www.avatarsunited.com/en
http://www.backflip.com/login.ihtml
http://www.bahu.com/
http://www.barksbookmarks.com/engine/
http://www.beautifulsociety.com/
http://www.bebo.com/
http://www.beonit.net/fruehstueckstreff/default.aspx
http://www.bibsonomy.org/
http://www.blackplanet.com/
http://www.blinkbits.com/
http://www.blinklist.com/
http://www.blipoo.com/
http://www.blogbookmark.com/
http://www.blogmarks.net/
http://www.blummy.com/
http://www.blurpalicious.com/
http://www.bmaccess.net/
http://www.bookkit.com/
http://www.bookmarkall.com/
http://www.bookmark-manager.com/
http://www.bookmarktracker.com/
http://www.bookmax.net/
http://www.booktribes.com/
http://www.broadcaster.com/
http://www.buddymarks.com/
http://www.bukmark.net/
http://www.buzznet.com/
http://www.care2.com/
http://www.citeulike.org/
http://www.classmates.com/
http://www.clipclip.org/
http://www.clipmarks.com/
http://www.clipmarks.com/
http://www.cloudytags.com/
http://www.cofoundr.com/
http://www.companyloop.com/
http://www.complore.com/
http://www.connectedy.com/
http://www.connotea.org/
http://www.contentpop.com/
http://www.corank.com/
http://www.couchsurfing.com/
http://www.crowdfound.com/
http://www.crowdfound.com/
http://www.digglicious.com/
http://www.diigo.com/
http://www.dodgeball.com/
http://www.domystuff.com/
http://www.dontstayin.com/
http://www.doostang.com/
http://www.ecademy.com/
http://www.eigology.com/dogear
http://www.enroll.in/
http://www.everyonesconnected.com/login.html
http://www.experienceproject.com/
http://www.facebook.com/
http://www.faceparty.com/
http://www.fastcompany.com/
http://www.fastpitchnetworking.com/
http://www.favoritoo.com/
http://www.feedmarker.com/
http://www.flickr.com/
http://www.flixster.com/
http://www.fotki.com/
http://www.fotolog.com/
http://www.foxmarks.com/
http://www.friendsreunited.co.uk/
http://www.friendster.com/
http://www.friendwise.com/
http://www.furl.net/
http://www.gaiaonline.com/
http://www.gamerdna.com/
http://www.gather.com/
http://www.geni.com/
http://www.globalvoicesonline.org/
http://www.golark.com/
http://www.gossipreport.com/
http://www.hi5.com/
http://www.hospitalityclub.org/
http://www.hyves.net/
http://www.ilike.com/
http://www.imeem.com/
http://www.jaiku.com/
http://www.jambo.net/
http://www.jasezone.com/
http://www.jeteye.com/
http://www.killerstartups.com/
http://www.konnects.com/
http://www.last.fm/
http://www.lensroll.com/
http://www.librarything.com/
http://www.lifeknot.com/
http://www.linkagogo.com/
http://www.linkedin.com/
http://www.linkroll.com/
http://www.livejournal.com/
http://www.lovento.com/
http://www.meetin.org/
http://www.meetup.com/
http://www.migente.com/
http://www.momjunction.com/
http://www.mybookmarks.com/
http://www.myheritage.com/
http://www.myhq.com/
http://www.mylinkvault.com/
http://www.mypip.com/
http://www.myspace.com/
http://www.myvmarks.com/
http://www.myyearbook.com/
http://www.nabuur.com/
http://www.namakkal.co.uk/
http://www.netfriendships.com/
http://www.netvouz.com/
http://www.newsvine.com/
http://www.ning.com/
http://www.onlinebookmarkmanager.com/
http://www.onlywire.com/
http://www.oyax.com/
http://www.parentography.com/
http://www.passportstamp.com/
http://www.perfspot.com/
http://www.plugim.com/
http://www.rateitall.com/
http://www.reunion.com/
http://www.rollyo.com/
http://www.ryze.com/
http://www.seotagg.com/
http://www.shelfari.com/
http://www.simpy.com/
http://www.simpy.com/
http://www.sitejot.com/
http://www.skyrock.com/blog
http://www.smallbusinessbrief.com/
http://www.snipit.org/
http://www.sportsvite.com/
http://www.squidoo.com/
http://www.startaid.com/
http://www.startupnation.com/
http://www.startupping.com/
http://www.stickam.com/
http://www.storylink.com/
http://www.stufflinker.com/
http://www.stumbleupon.com/
http://www.sync2it.com/
http://www.syncone.net/
http://www.tagged.com/
http://www.takingitglobal.org/
http://www.taltopia.com/
http://www.technorati.com/
http://www.textamerica.com/
http://www.travbuddy.com/
http://www.travellerspoint.com/
http://www.turboclip.com/
http://www.twitter.com/
http://www.upspring.com/
http://www.valueinvestingnews.com/
http://www.vox.com/
http://www.wayn.com/
http://www.weeworld.com/
http://www.wegame.com/
http://www.wirefan.com/
http://www.xanga.com/
http://www.xing.com/
http://www.yelp.com/
http://www.ziggs.com/
http://www.zooomr.com/
http://www.zude.com/
http://www.youtube.com/
http://www.zurpy.com/
https://favorites.live.com/
https://www.cakefinancial.com/
https://www.chipmark.com/
https://www.lawyrs.net/
https://www.orkut.com/
https://www.pairup.com/
Tuesday, August 19, 2008
Video Truck
I was in Boston last week, and saw this truck from the taxi I was taking back to my hotel after dinner. The back of the truck was a video screen showing commercials as the truck was driving through the traffic. So I took a video of the video with my cell - massive apologies for the quality and the rearview mirror in the middle of the frame. It really doesn't capture even the barest essence of seeing it in person.
What this actually means in terms of the overall marketing industry, the direction it is heading, the impact on the convergence of all media channels both digital and traditional, or how this should impact the way agencies partner with their customers, and the transition to a fully customer experiential paradigm throughout advertising and marketing, I really don't know. But it was really cool.
I also think it's pretty interesting that I took the video of this truly 'mobile' video with the video camera in my mobile phone while traveling in a mobile vehicle. Again, not really sure what this means, but if there was another layer of video device or another version of 'mobile' involved, I believe I would have entered another dimensional reality.
What this actually means in terms of the overall marketing industry, the direction it is heading, the impact on the convergence of all media channels both digital and traditional, or how this should impact the way agencies partner with their customers, and the transition to a fully customer experiential paradigm throughout advertising and marketing, I really don't know. But it was really cool.
I also think it's pretty interesting that I took the video of this truly 'mobile' video with the video camera in my mobile phone while traveling in a mobile vehicle. Again, not really sure what this means, but if there was another layer of video device or another version of 'mobile' involved, I believe I would have entered another dimensional reality.
Friday, August 8, 2008
How Sapient Became “The Comeback Kid”
An article about my employer, Sapient, including an article with Gaston Legorburu, our Chief Creative Officer (and who also happens to be my boss): http://www.adotas.com/2008/08/how-sapient-became-%e2%80%9cthe-comeback-kid%e2%80%9d/.
Also, Sapient announces some pretty good earnings for the second quarter: http://www.sapient.com/about+us/pressrelease/?postingid=%2fabout%2bus%2fpressrelease%2fSapient%2bReports%2bSecond%2bQuarter%2b2008%2bResults.htm
Also, Sapient announces some pretty good earnings for the second quarter: http://www.sapient.com/about+us/pressrelease/?postingid=%2fabout%2bus%2fpressrelease%2fSapient%2bReports%2bSecond%2bQuarter%2b2008%2bResults.htm
Sunday, August 3, 2008
Still on the Mad Men Fence
I'm watching AMC TV's Mad Men, and I'm still on the fence about it. Don't get me wrong, it's very well written, the characters are well developed, the acting is top-notch, and all that. Maybe it's because I'm in the industry, but I really wish they would spend more time on the actual advertising; I really love those parts where they come up with the campaigns for their clients. I don't think I was really looking for another nighttime soap opera. I think, if I remember correctly, that as much as I loved the Sopranos, I really only liked the 'gangster' parts, and not the whole family thing that it devolved into.
I'll probably give the show at least another couple of episodes, though, just so I have something to talk about at the office the following day.
I do love, however, the new HBO mini-series Generation Kill. Wonder who did the pretty cool site for HBO?
I'll probably give the show at least another couple of episodes, though, just so I have something to talk about at the office the following day.
I do love, however, the new HBO mini-series Generation Kill. Wonder who did the pretty cool site for HBO?
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