Video Truck

I was in Boston last week, and saw this truck from the taxi I was taking back to my hotel after dinner. The back of the truck was a video screen showing commercials as the truck was driving through the traffic. So I took a video of the video with my cell - massive apologies for the quality and the rearview mirror in the middle of the frame. It really doesn't capture even the barest essence of seeing it in person.

What this actually means in terms of the overall marketing industry, the direction it is heading, the impact on the convergence of all media channels both digital and traditional, or how this should impact the way agencies partner with their customers, and the transition to a fully customer experiential paradigm throughout advertising and marketing, I really don't know. But it was really cool.

I also think it's pretty interesting that I took the video of this truly 'mobile' video with the video camera in my mobile phone while traveling in a mobile vehicle. Again, not really sure what this means, but if there was another layer of video device or another version of 'mobile' involved, I believe I would have entered another dimensional reality.