Welcome to the (Social Media) Club

Earlier this week I presented to the Social Media Club of South Florida. The title of the presentation was "140 Characters or Less: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves?" If you care to take the time, you will notice that the title is 140 characters, which is the size limit of a Twitter 'tweet'.

The presentation can be seen on Slideshare.net, and I have embedded it below. It's split into 2 discussions - the first is a discussion of how Social Media in and of itself is not a strategy, but a tactic that supports a campaign that supports a business strategy, just as any other tactic would (whether print, broadcast, search, email). The second part is a case study of the work we are doing at Starmark for Nova Southeastern University, helping them build out their social media program.

Social Media Club Presentation - 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves?

View more presentations from Murray Izenwasser.

This is just a test...Xlop27m

If this had been an actual post, you would have been reading something of value. This is only a test.
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Barcamp Miami - the Un-Conference

Yesterday, I attended BarCampMiami. If you've never been to a BarCamp, basically, it's a conference that has no agenda until the conference starts. It starts with a blank board, and the people who are attending put up the topics that they want to present, on a first-come-first-served basis. And then the other attendees go to the topics that sound interesting.

I was a little hesitant at first, even though I was very much looking forward to going. And the way it was explained to me, the 2 feet rule is in effect at a barcamp. If you don't like the topic, then by all means, get up on your 2 feet and go to a different presentation.

About 800 people pre-registered, and probably more than 500 people attended, although it would be hard to get a good count, as there wasn't a 'registration' table aside from one where you wrote your name on a nametag. Oh, did I mention that it was free? And that it was organized by a handful of people, pretty much using Twitter, Facebook, and a couple of other Social Media platforms?

BTW, it was friggin amazing. For every session I attended, there were at least 2 that I would have liked to have gone to. Attendees came from not only South Florida, but a large contingent came from Orlando and around Florida. Some people came from other states also (so they said).

Tomorrow, I'm attending Future Of Web Apps (FOWA) in Miami. The agenda has been set, the speakers probably submitted their powerpoints last week, and the registration table is probably already set up. I'm sure that there will be a whole bunch of people there from the organizers to make sure that everything goes just right.

While I'm sure that FOWA will be a great conference, it will be interesting to see the difference between the 2.

BTW, I was lucky enough to get to present. More on that later.